Norita Ja’afar

Chief Executive Officer at TFX Islamic

Breaking free from the status quo, Norita Jaafar, CEO of TFX Islamic, has been living her journey with a clear purpose, undeniable passion, and uncompromised ethical practices. Since 2019, she has been part of the founding team of TFX that integrates technology, humanity and sustainability in supply chain solutions to build on high potential SME's in a meaningful way.

A finance advisory expert turned technology enabler, Norita is now leading an established Trade Receivables Asset Management platform based in Malaysia. Through a collaborative with a renowned group, she develops and promotes the Islamic Syariah Global Supply Trade Finance platform not just Malaysia but also for the worldwide market, as well.

Previously, she served as the CEO at Innovation Associates Solutions, the digital arm of the IA Group offering consultancy and digital solution services to corporates in the SEA region and UAE; COO at MaGIC, the government agency that spurred startups in the ecosystem in the country; over 10,000 community members; and Director & Head of Audit Committee Member of Hup Seng Industries Bhd for 18 years.

Norita’s strengths are in fintech in data analytics, conversion optimization, and growth marketing.She also holds a MSc, Economics (Fiscal Policy) from the Univ of Bath, UK and Bachelor Degree in Economics from the Univ of Nottingham,UK.